Meet ADITI
From a familiar place.
For your everyday.
Founded by Aditi Ramesh during the pandemic, ADITI grew from a creative outlet in her parents’ basement into a candle brand shaped by her South Indian heritage.
The meaning in the details
An identity built around light.
The ADITI logotype brings Latin and Tamil characters together, with inspiration from the traditional vilakku lamp. Each fragrance has its own expression of the sun. The identity connects the craftswoman’s skill and labor with light, inside and out.
From New Jersey to Chennai
Craft, with a connection.
ADITI is a small, family-managed business in New Jersey. Its screen-printed labels connect the brand with artisans in Chennai, India. The candles use a coconut-and-soy wax blend.