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Our story · ADITI

Title formatBodyMarkdown or raw HTML, per the format aboveMeta descriptionshown in search + social cardsSocial image URLPage tagsA JSON list. Include "blog" to include published articles in the blog feed.Article and SEO detailsBlog details live under blog: category, excerpt, author, published_on. Leave the author blank until confirmed. First publication sets the feed date automatically.template_idSections JSON

[
  {
    "body": "Founded by Aditi Ramesh during the pandemic, ADITI grew from a creative outlet in her parents’ basement into a candle brand shaped by her South Indian heritage.",
    "eyebrow": "Meet ADITI",
    "lead": true,
    "media": {
      "alt": "ADITI founder",
      "src": "https://www.cre8.xyz/atoms/d21712a27c6935df41897136009722f0919e54d8c8f4f175aaa9f2d33e369cc6"
    },
    "media_aspect": "4/5",
    "reverse": true,
    "title": "From a familiar place.\nFor your everyday.",
    "type": "featured_row"
  },
  {
    "body": "The ADITI logotype brings Latin and Tamil characters together, with inspiration from the traditional vilakku lamp. Each fragrance has its own expression of the sun. The identity connects the craftswoman’s skill and labor with light, inside and out.",
    "eyebrow_label": "The meaning in the details",
    "heading": "An identity built around light.",
    "layout": "media-right",
    "media": {
      "alt": "ADITI brand photograph",
      "src": "https://www.cre8.xyz/atoms/e1eccf9405b94c2d853bfc56021ac1f3d36de40e8e77d37c4ade687b2daa3cd0"
    },
    "type": "content_section"
  },
  {
    "actions": [
      {
        "href": "/candles",
        "label": "Explore the candles",
        "variant": "primary"
      }
    ],
    "body": "ADITI is a small, family-managed business in New Jersey. Its screen-printed labels connect the brand with artisans in Chennai, India. The candles use a coconut-and-soy wax blend.",
    "eyebrow_label": "From New Jersey to Chennai",
    "heading": "Craft, with a connection.",
    "type": "content_section"
  }
]

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